The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of gambling online, has exploded exponentially in recent times. A significant driver of this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions based on the traff
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the investing of online ad space. At the heart on this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, however they operate on opposit
In today’s digital age, businesses rely heavily on internet marketing to reach and engage their audience. But how do companies determine if their digital marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into an essential component of marketing strategies, providing businesses while usi